A mobile beat-maker app launched with Coca-Cola's London 2012 Olympics campaign, built around Mark Ronson's track sampling sounds from Olympic athletes.
Outcome: Olympics-scale mobile activation; year-one company-defining work
For the London 2012 Olympics, Coca-Cola hired Mark Ronson to build a track out of sounds sampled from Olympic athletes in training. The campaign needed something more than a music video — a way for the audience to make the song themselves.
A mobile beat-maker app that loaded Ronson's stems and sample library and let users remix tracks live, share their own mixes, and tie them back to the campaign.
It was 2012. The Olympics. A musician at the top of his game. A brand that spends six figures on a thirty-second spot. And the deliverable was a piece of software a phone could run. That was a signal — and we were already there.