A 360° guided tour of the Las Vegas Strip — hotels, nightclubs, restaurants — distributed as a free mobile app and Google Cardboard experience. One of the first consumer VR apps from a city-scale tourism authority.
Outcome: Addy Award winner, predecessor to Google GeoVegas
Award: American Advertising 'Addy' Award, 2016
The Las Vegas Convention and Visitors Authority needed a way to put prospective visitors inside Las Vegas before they ever bought a flight. The competition was every other destination on Earth running glossy 2D campaigns. The bet was that immersion would do something a billboard never could.
A free mobile application — Vegas VR — pairing 360° captured footage of hotels, nightclubs, restaurants, and attractions with on-device gyroscope, swipe, and zoom interactions. Bundled to work on a flat phone for casual users and with a Google Cardboard for the full headset experience.
It became one of the most accessible VR apps on the market the year it shipped, when most VR still required a high-end PC.